Cloud-based TV service Revenues To Reach US$750 milion by 2017

Scottsdale, Ariz.,  April 5, 2013--Cloud-based TV service revenues will increase from US$120 million in 2013 to more than US$750 milion by 2017, according to a new study by Multimedia Research Group (MRG). Garnering the lion's share of those revenues will be cloud services for cable operators, followed by satellite and then IPTV.

Cloud service isn’t a flashy new trend; it’s a steady migration away from legacy hardware and software services. Although not every pay-TV operator is likely to decide to scrap an entire legacy infrastructure or platform for the cloud, any operator can benefit today.

Some of the largest market drivers for cloud-based TV services are multi-screen and TV Everywhere, as well as the migration from QAM to IP video networks for cable operators.

According to MRG:  “With the increasing popularity of cloud computing has come the emergence and popularity of cloud-based TV services. The kinds of applications and services that can be offered via the cloud are increasing every day. Vendors claim that pretty much the entire TV delivery value chain can be offered via the cloud. Technically, this is already happening because current over-the-top (OTT) offerings like Netflix, Hulu, Amazon and iTunes are all really cloud-based and consumers use their own devices, instead of using traditional set-top boxes.”