Consumer Survey Shows 75 Percent of Pay-TV Subscribers Highly Likely to Use Multiscreen Live Linear Service
Las Vegas, Nev., March 19, 2013>iStreamPlanet, a provider of live event and live linear streaming video solutions, today released the findings of a recent consumer survey it performed with The Diffusion Group (TDG), a research and advisory firm focused on the evolving broadband media ecosystem. The survey reveals the high value viewers place on live and live linear streaming video, resulting in a growing opportunity for content owners and distributors. Key findings point to strong consumer receptiveness to having access to multiscreen live linear content, and also indicate improving consumer perceptions, increasing consumer value, and potential for driving significant revenue.