Global Set Top Box Market to Grow at a CAGR of 2.14 percent over the period 2014-2018

Dublin, Ireland, April 24, 2014-- A new report by Research and Markets entitled "Global Set Top Box Market 2014-2018"  forecasts the global Set Top Box (STB)  market to grow at a CAGR of 2.14 percent over the period 2014-2018. One of the key factors contributing to this market growth is the increase adoption of HD STB. The Global STB market has also been witnessing the growth in the number of pay TV subscribers. However, the high cost of advanced set top boxes could pose a challenge to the growth of this market.

The Pay TV market is one of the biggest revenue contributors to the Global STB market across the globe. With the large number of channel choices available to subscribers, consumers are increasingly subscribing to more channels. Further, digitalization is likely to increase the subscription of pay TV as subscription-based TV services are more popular in the digital platform than in the analog platform.

Another reason for the increase in number of pay TV subscribers is the growth of the In-house Entertainment market. Hence, the positive impact on the related industry market i.e., the In-house Entertainment market due to the increasing number of pay TV subscribers is one of the major trends propelling the growth of the Global STB market.

According to the report, one of the major drivers in this market is the increasing adoption of HD STB. With the improving video quality and emergence of HD channels, the demand for HD STBs is increasing.

Further, the report states that one of the main challenges hindering the growth of this market is the high cost of advanced STBs such as IPTV and hybrid STBs. As these STBs have advanced features such as recording, live video control, and accessing the content over internet, the cost of these devices has been increasing.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

For more information visit http://www.researchandmarkets.com/research/t6tlfq/global_set_top