IPTV to add 100 million Subscriptions Globally

London, UK, September 4, 2013--Covering 97 countries, the number of homes paying for IPTV will rocket to 167  million by end-2018, up from 69 million at end-2012 and from only 13 million at end- 2008, according to a new report from Digital TV Research.

Simon Murray, author of the Global IPTV Forecasts report, said: “This means that  IPTV penetration will exceed 10% of TV households by 2018, more than double the  2012 figure and up from only 1% in 2008. IPTV revenues [from subscriptions and  on-demand] will grow to $21.3 billion by 2018, up from US$ 12.0 billion in 2012 and  US$ 2.8 billion in 2008.”

From the 98 million subscribers to be added between 2012 and 2018, 71 million will  be in the Asia Pacific region – or 73% of the new subscribers. Asia Pacific will  account for 64% of global pay IPTV subscribers by 2018.

Half of the top 10 IPTV countries by subscribers were in the Asia Pacific region by  end-2012. Already the world leader, China will supply 76 million (46%) of the 2018  total, up from 23 million (33%) in 2012 and only 1.1 million (8%) at end-2008. India  will contribute 4.7 million IPTV subscribers by 2018, up from only 153,000 at end- 2012. Strong growth is also expected in Russia.

IPTV revenues will climb to $21.3 billion in 2018, up from $12.0 billion in 2012 and  US$ 2.8 billion in 2008. Asia Pacific’s share of the global total will increase from 13% in 2008 to 34% by 2018 – just behind North America.

From the US$ 9.3 billion additional revenues to be created between 2012 and 2018,  the US will provide US$ 1.9 billion. The Asia Pacific region will contribute an extra US$ 4.0  billion, led by China ($1.7 billion more) and Japan ($1.1 billion). The US will remain the largest IPTV revenue earner by taking 30% of the 2018 total  (down from a 40% share in 2008). France will drop from second place in 2012 to  fourth by 2018. China will take second place in 2018, with revenues nearly  quadruple the 2012 figure.