News and Current Affairs FTA Channels Top up the List with Highest Average Advertising Rates in the Middle East

Amman, Jordan, December 6, 2018--A new research from Arab Advisors Group reveals that FTA satellite TV average ad  rates are highest during night time between 21:00 and 22:00 Saudi Arabia’s time.  Peak average advertising rate, of 31 analyzed FTA satellite TV channels in the Arab   World, reached US$ 2,778 for a 30-second TV commercial. The average advertising rate for a particular time segment represents the mean advertising rate for a  standard 30-second TV commercial spot (known as a TVC) in that time segment hroughout the week.

The report, “Satellite TV Advertising  Rates in the Arab World 2018, released by Arab Advisors Group  provides detailed analysis of satellite TV  advertising rates across 31 FTA satellite TV  channels chosen as a representative  sample of the total market. The choice was  also partially based on our survey findings  with respect to viewership, where the list  includes very popular channels as well as  much less popular ones. <

Arab Advisors research and analysis revealed that News and Current Affairs  channels had the highest average advertising rates amongst FTA satellite TV channels in the Arab World, as well as the highest peak average rates. The  peak average advertising rates of News and Current Affairs channels  reached US$ 4,047 between 21:00 – 23:00 KSA.

The report, “Satellite TV Advertising  Rates in the Arab World 2018,” released by Arab Advisors Group  provides detailed analysis of satellite TV  advertising rates across 31 FTA satellite TV  channels chosen as a representative  sample of the total market. The choice was  also partially based on our survey findings  with respect to viewership, where the list  includes very popular channels as well as  much less popular ones.

 The report also provides insights from a media survey conducted by Arab  Advisors Group in 2018 on television  commercials watching patterns for viewers based in Baghdad, Beirut and  Damascus.

 Please contact the Arab Advisors Group to get a copy of the report's Table of Contents at arabadvisors@arabadvisors.com

 Any investment in this report will count towards an annual Strategic  Research Service subscription          should the service be acquired within  three months from purchasing the report.