OTT SVOD Revenues Set to Reach Nearly $8 Billion in 2017

Consumers these days demand a personalized viewing experience and a large variety of content selection. OTT services, allowing for multiscreen viewing options, are well suited to fulfill these expectations. The ever increasing penetration of smart TVs, smartphones, tablets and other connected devices, worldwide, are further augmenting the demand for OTT services.

As the market is evolving, OTT SVOD service providers are striving to offer exclusivity and original programming to their subscribers. The focus is on providing video content anytime, anywhere and on any device.

North America is the most developed market for OTT SVOD services and highly competitive with more than 25 OTT SVOD service providers as of 2013.  OTT SVOD subscriptions are estimated to have increased by more than 50% in 2012, reaching nearly 50 million.

North America is followed by Western Europe.  In 2012, Western Europe accounted for 11% of the worldwide OTT SVOD market with 7 million subscriptions and annual revenue of US$575 million.

Asia, with the largest Internet population in the world, accounted for nearly 5 million OTT SVOD subscriptions in 2012 and US$255 million in revenue.  While potential for SVOD in this region is enormous, the market is generally very price-sensitive making ad-supported models more attractive in some cases.

In 2012, Eastern Europe comprised 7% of the worldwide OTT SVOD market with more than 4 million subscribers and revenue of US$253 million. Eastern Europe consists of more domestic players as compared to international ones, owing to high demand for home grown content.

The OTT SVOD service markets in Latin America, Asia and Eastern Europe, collectively comprised 20% of worldwide OTT SVOD subscriptions in 2012. These regions are expected to record immense growth in the next five years, increasing their overall share significantly. In 2012, the Middle East and Africa had a negligible share in the worldwide OTT SVOD market. Though the market is expected to grow in the coming years, its contribution to the worldwide OTT SVOD subscriptions will merely increase to 1% by 2017.

Eastern Europe, Latin America and Asia are emerging markets for OTT SVOD services and represent solid opportunities.

This report presents OTT SVOD subscriptions and revenues, five years out, by region.  Of more importance, subscribers and fees are presented by service provider and country in each of the regions covered. The deliverable is comprised of a PowerPoint slide deck and an Excel spreadsheet.