Pay-TV in India: IPTV is a No Go as DTH Steals the Show
Scottsdale, Ariz., July 11, 2013--The pay-TV market in India is expected to reach 167 million subscribers in 2017 from 140 million in 2012, showing a 3.6% CAGR during this period, according to a new report by Multimedia Research Group (MRG). DTH, alone, is expected to reach 100 million subscribers by 2017. Following digitization, it will surpass cable TV penetration, which comprised 67% of the pay-TV market share in 2012.
The IPTV subscriber base, however, is expected to remain negligible owing to unfavorable government norms and regulations.
MRG found the pay-TV market environment in India to be a swirling maze of economic, political, legal and social factors that are critical to business models and financial success. Due to overlapping government jurisdiction, a slow-down in the implementation of reforms is commonly observed. For instance, the digitization mandate (a 4-phase process that aims at converting all analog subscribers in India to digital), when passed in 2012, had severe opposition from various political and regional parties, and state governments alike. The start date for the digitization process was postponed twice before it actually began. Even though the mandated timeframe for phases 1 & 2 of digitization is over (March 2013), all analog subscribers in regions covered under these phases have not converted to digital due to various politically triggered factors.
In spite of these factors, this market is set to see extreme growth in several segments, notably STBs and OTT services.
The report entitled “India Pay-TV and OTT Video Market Analysis,” presents the latest market developments, trends and forecasts for the pay-TV and over-the-top (OTT) video markets in India. Furthermore, it assesses the impact of key government regulations on each segment. The report also includes comprehensive analyses of the Indian STB market and its growth potential.
Each pay-TV segment is analyzed ‒ cable, satellite/DTH and IPTV in an in-depth manner, including the current market scenario, market trends and challenges for growth through 2017.
The OTT video landscape in India is presented and leading players in the industry are identified. Also discussed are the key drivers and challenges that shape the current and future outlook for OTT (and especially SVoD) in India.
Finally, the report focuses on the STB market in India. The digitization mandate is expected to create a huge demand for STBs in the coming years. The STB market share by type, high-definition (HD) vs. standard-definition (SD) STBs, domestic vs. international shipments and an overall forecast through 2017 is presented.
For more information on the report go to: http://www.mrgco.com/reports/india-pay-tv-and-ott-video-market-analysis/
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