Sub-Saharan Africa OTT TV and Video Forecasts

Middlesex, UK, January 9, 2019--Sub-Saharan African OTT movie and TV episode revenues will reach US$ 1,018 million by 2024 – up from $223 million in 2018. Despite this quintupling of revenues, Africa still has a lot of potential growth in the long-term, according to a new report by Digital TV Research.

South Africa will account for 40% of the region’s revenues by 2024, with Nigeria bringing in a further 22%. From the 35 countries covered in the Sub-Saharan Africa OTT TV and Video Forecasts report, only 15 will generate OTT revenues of more than $10 million by 2024.

SVOD is already the main revenue driver for OTT TV and video by some distance. SVOD revenues will reach $782 million by 2024; nearly quintuple the 2018 total. 

The report forecasts 10.21 million SVOD subscriptions by 2024, up from 3.03 million at end-2018. South Africa (3.46 million by 2024) will remain the leader, with Nigeria (2.56 million) in second place. 

South Africa and Nigeria will together account for 59% of the region’s SVOD subscribers by 2024, but this is down from 71% in 2018. Therefore, the rest of the region is growing faster than the two main countries.