Use of Live Video on Mobile and Tablets grow 19% in 1Q 2013
Singapore, June 20, 2013--Live video continues to dominate on-demand as desktop viewers watched live video 13 times longer than video on demand (VOD) in the first quarter of 2013. Taken together, the share of tablet and mobile video grew 19 percent in first quarter of 2013 as mobile and tablet video now account for more than 10 percent of all online video plays.
According to Ooyala’s Q1 Global Video Index, globally, desktop viewers watched live news, sports and special events for an average of 40 minutes per play in Q1 2013. But on average, people streamed live video on smart TVs and gaming consoles for 45 minutes per play last quarter—9X longer than VOD.
Also, according to Ooyala’s report, desktop viewers watched live video 13X longer than VOD last quarter, tablet video viewers watched live video 4X longer, and mobile audiences tuned in to live video 3X longer.
In the first quarter of 2013, millions of online viewers tuned in as a retiring pope live streamed his final day in office, and saw Twitter transform itself from a micro-blogging to a micro-video service with the launch of Vine, Ooyala said.
These were some of the key findings from Ooyala’s video report as it analyzes how tablets and mobile video devices are now breaking viewing records. Ooyala, an innovator in premium video publishing and analytics, said the report aims to assist companies so they could use information and turn them into powerful insights to help deploy a winning digital video strategy.
Ooyala said mobile and tablet video viewers spent more than half of their total online viewing time watching long-form videos or those that lasted more than 10 minutes during the last quarter. The report said 25 percent of total tablet viewing time was spent with content more than 60 minutes long in Q1.
The report added viewers in Singapore, Hong Kong, Japan and Thailand spent more than one-third (33 percent) of their total online viewing time watching videos longer than ten minutes last quarter. In Singapore, Hong Kong, Japan and Korea, viewers watch live video 20X longer than on-demand video, across all device types. This is nearly double the global ratio of live vs. on-demand content during the quarter, which is approximately 12 to 1 across all devices.
As more mobile screens penetrate the market, and more content becomes available online, the way people watch TV continues to evolve into a mobile, multi-screen experience. Ooyala’s data shows that the total share of tablet and mobile video grew 19% in Q1 2013. This is similar to the pace in 2012, when the share of mobile and tablet viewing doubled between January 1 and December 31, Ooyala said.
