Market Trends

by Tom van der Heyden

Bangkok, June 1, 2010-Connecting the growing mobile and wireless infrastructure in Asia to the World Wide Web is by far the best potential long term market for satellite capacity in this part of the world after television broadcast driven requirements. Our data collection, research and resulting analysis shows that over the next 2 – 5 years internet driven markets will represent 25 – 35% of the South East Asian satellite broadband customer base and by the year 2020 this market will have grown to represent 80% - 90% of the customer base.  

by Virgil Labrador, Editor-in-Chief

Los Angeles, Calif., May 10, 2010--With over one hundred million households, the United States is currently the largest market in the world for broadband services. About sixty percent, or 60 million households currently access broadband services from various sources, mainly terrestrial. Satellite broadband service reach only one million households, or less than 2 percent of broadband households in the U.S. Clearly, there is a lot more room to expand satellite broadband services in the U.S. market and major operators such as Hughes and Viasat are determined to develop the market to its full potential.  

Las Vegas, NV, April 14, 2010 – Ernst & Young  released a report on the media and entertainment landscape in the emerging markets of Brazil, Russia, India and China (BRIC). The report provides an overview of the latest indicators of market attractiveness, as well as the opportunities, challenges and critical success factors in conducting business in these four countries. 

by NSR

NSR’s annual review of the broadband satellite market shows that, after a year of uncertainty, the majority of signs indicate the sector made it through the worst economic crisis since the Great Depression relatively well. Probably one of the biggest success stories of 2009 was satellite broadband access, where NSR noted that North America set a milestone by becoming the first region to top 1 million subscribers, and Western Europe will likely exceed 100,000 subscribers well before the end of 2010.

 The issue of inadequate bandwidth in the world very small aperture terminal (VSAT) market has experienced a conflicting impact: a spurt in service revenues and, simultaneously, a dip in the sales of equipment or hardware. VSAT providers, while pleased with the hike in service revenues, are wary of pricing many potential, cost-sensitive VSAT users out of the market.  

 The issue of inadequate bandwidth in the world very small aperture terminal (VSAT) market has experienced a conflicting impact: a spurt in service revenues and, simultaneously, a dip in the sales of equipment or hardware. VSAT providers, while pleased with the hike in service revenues, are wary of pricing many potential, cost-sensitive VSAT users out of the market.  

The World Teleport Association announced the release of a new report, What Customers Want. A product of interviews conducted by WTA with senior decision-makers for teleport and satellite customers in the media and entertainment sector, the report explores the thinking process of key buyers in North America and Europe as they are likely to affect their purchases of services and technology from teleport operators and their space segment partners.

by  Virgil Labrador, Editor-in-Chief

Los Angeles, Calif., April  1, 2010--Today, Africa is one of the fastest growing markets for telecommunications and satellite services. The African satellite market is estimated to have grown in the last few years as much as twice more than the global average of 6-7 percent and looks to accelerate that growth in this new decade.  

After reaching around 4.6 billion mobile cellular subscriptions by the end of 2009, ITU expects the number of mobile cellular subscriptions globally to reach five billion in 2010, driven by advanced services and handsets in developed countries and increased take-up of mobile health services and mobile banking in the developing world.

As High-Definition (HD) video has hit its stride worldwide, the TV and film industry are looking ahead to the next new thing. 3D TV and Ultra-HD (UHD) are on the horizon, according to market research firm, In-Stat (http://www.in-stat.com).