40% of Tablet and Smartphone Owners Use Them While Watching TV

New York City, October 13, 2011- American consumers are increasingly connected and are increasingly multitasking when it comes to multimedia.  Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV, while only 14 percent of eReader owners said they watched TV while using their device every day, according to a recent survey by Nielsen.