DTH and the Drive towards Hybrid

by NSR

Cambrige, Mass. January 5, 2011--It seems like a natural progression to bring the Internet to every possible consumer electronics device available today, and the television set is no exception. Not to be left behind, many a DTH provider has provisioned Ethernet ports in the next generation of STBs, although the software and strategy to provide enhanced services may still be a few years away. As expected, North America and Western Europe are leading this market as viewers in these regions become more particular about what content they want as well as where and when they want it. Strategies in both of these markets are somewhat different though with DTH operators in North America building their own proprietary online platforms, while their European counterparts opt for the HbbTV standard.