How Americans are Spending their Media Time… and Money

New York City, February 10, 2012--Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.