Mobile Integration Key to 57 Million Smart Set-Top Box Market

Scottsdale, Ariz., July 20, 2012--Smart set-top boxes often garner less attention than other connected CE devices like TVs and game consoles – Apple has referred to its Apple TV as a “hobby” although it leads the market with around 4 million units shipped through 2011. Roku has had recent success (e.g. passing 2.5M units in 2011), but the future looks at the very least challenging for these dedicated streaming devices to break out of a niche status. TVs, game consoles, Blu-ray players, and even mobile devices are quickly conspiring to engender a very competitive market for the digital living room. Even so, set-top box shipments are expected to reach as high as 57 million by 2017.