Mobile TV for the US: Ready for Prime Time?

by Elisabeth Tweedie, Contributing Editor

Los Angeles, Calif., May 17,2010--The OMVC (Open Mobile Video Coalition) took a prominent position at NAB this year with the Mobile DTV Marketplace set up in the Central Lobby and a Mobile DTV Pavilion in the South Hall, as well as hosting a breakfast and speaking at several sessions. The OMVC is an association of nearly 900 TV broadcasters supporting the A/153 ATSC Mobile DTV Standard which was adopted by the ATSC in October 2009. This is an in-band system providing the mobile service as part of the terrestrial transmission within the same 6MHz channel used for ATSC HD and SD programming.