OTT TV Does not Yet Rival Traditional Services, Strategic Partnerships to Benefit Both Sides

London, UK, May 30, 2012--Despite their ever-increasing momentum, over-the-top (OTT) TV services are not yet an adequate alternative to traditional pay-TV, according to Ovum. However, operators should not rest easy, warns the Global analysts; besides enjoying significant brand equity, a handful of key OTT players, such as LOVEFiLM and YouTube, can also leverage the financial strength and assets of their parent companies (Amazon and Google, respectively) to substantially improve their positioning.