Pay-TV providers in Europe and Asia Testing New Roles as OTT Providers

Dallas, Texas, December 7, 2012--Low ARPUs, growing competitive threats, and rival multiscreen services are driving many pay-TV providers in Europe and Asia to explore new business strategies in video services, according to international research firm Parks Associates. TV Everywhere: Growth, Solutions, and Strategies - Europe and Asia/Pacific,a new report from Parks Associates, indicates multiscreen services now reach 66% of pay-TV subscribers in Western Europe, 21% in Eastern Europe, and 9% in Asia, compared to 90% in North America.