Aymeric Genty appointed CEO of Alterna’TV, Eutelsat Americas' TV distribution platform

Miami, Fla., September 3,  2014 – Eutelsat Communications (NYSE Euronext Paris: ETL) announces the appointment of Aymeric Genty as Chief Executive Officer of Alterna’TV, a subsidiary of Eutelsat Americas based in Miami.

Aymeric Genty

Aymeric will lead Alterna’TV to broaden its distribution platform beyond Hispanic channels to bring more international content to U.S. and Latin American markets. Benefiting from Eutelsat's international footprint and global presence, Alterna’TV will also make channels available for the first time in other territories such as Europe, Africa, and Asia. As a first step in this direction Alterna’TV has signed a contract with Trace to deliver TRACE Sports Stars, the first global English-language entertainment channel dedicated to sports celebrities, to some of the main pay-TV platforms in Latin America.

Aymeric joined Alterna’TV on September 1 from Eutelsat in Paris where he was VP Sales for France and French-speaking markets since 2008. Prior to Eutelsat, he was Distribution and Marketing Director at France 24 from 2005 to 2007, Director Asia-Pacific at Eurosport from 2001 to 2004 and held various managing positions in the TF1 Group from 1994 to 2001, including Director of TF1 Consulting. Aymeric graduated from ESCP-EAP in 1992.