DISH Names Warren Schlichting to Lead Programming and Media Sales

Englewood, Colo., August 27, 2014--Echostar announced that DISH Media Sales Senior Vice President, Warren Schlichting, will assume leadership of the company’s programming group effective Oct. 1. 

Schlichting

Schlichting will succeed DISH Senior Vice President, Steve Swain, who has been appointed Chief Financial Officer for DISH, also effective Oct. 1.

DISH Media Sales veteran Adam Gaynor has been promoted to vice president and will take on increased responsibilities within the Media Sales group. The group’s leadership will continue reporting to Schlichting.

In addition to its sales duties, DISH’s Media Sales division oversees viewer measurement analytics, advanced ad product management, DISH’s national household-addressable advertising and D2 Media Sales, a joint sales operation with DIRECTV focused on statewide political addressable ads.

“As programming, data and ad-targeting technologies converge, having a talent like Warren to decipher how our entire ecosystem will evolve over the next several years will be vital,” said Joseph P. Clayton, DISH president and CEO. “This will be especially so as we pursue new lines of business, including over-the-top Internet video and wireless.”

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