Marcopoto Honored with Lifetime Achievement at CASBAA 2013

Hong Kong, Oct. 25, 2013 – CASBAA, the association for digital multichannel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific has honored Steve Marcopoto with its Lifetime Achievement Award and Chairman’s Award.Marcopoto, the outgoing President and Managing Director of Turner International Asia Pacific Limited, was conferred the award at the culmination of the 20^th CASBAA Convention on Friday. 

“On behalf of CASBAA and the industry as a whole, I would like to express our heartfelt gratitude for the years of service Steve Marcopoto has given to the industry and the Association,” said Marcel Fenez, CASBAA Chairman.

“As a pioneer of the pay-TV industry in Asia and a long standing member of the Board of Directors, Marcopoto has been an important voice in establishing the agenda and direction of CASBAA.”

Since taking the helm of Turner Broadcasting Systems in 1998, Marcopoto had overseen the growth of Turner’s business in Asia Pacific from their first linear, pan-regional TV channel to a multimedia, multi-language, multi-territory enterprise creating award-winning channels and brands.

Under his leadership Turner has grown from broadcasting two networks in the region to 37 channels today in 11 languages and in 40 countries, along with a vast array of digital and off-channel commercial activities. These channels include CNN, Cartoon Network, Boomerang, Pogo, TCM Turner Classic Movies, Tabi Channel, MondoTV, WB, QTV and truTV. In an increasingly competitive environment, Marcopoto has maintained Turner’s leadership position in news and kids channels, forged entry into new territories and built great partnerships.

Recent accolades won under his leadership and initiatives include the launch of truTV across Southeast Asia in 2010; CNN named ‘Cable and Satellite Network of the Year’ among five honors at 2011 Asian Television Awards; the development of Cartoon Network’s first branded waterpark, Cartoon Network Amazone, to launch in Bang Saray, Thailand, next year; Southeast Asian launches of Toonami and Cartoonito in 2012; the launch Boomerang in Thailand; and the launch of the Adult Swim OTT service in Australia, the first of its kind for the company in the region.

An advisory board member of The Media Alliance, an industry-wide initiative focused on building public awareness and behavior change on global social development issues; previously he has served as Chairman of the Society of Publishers in Asia and as Chairman of the American Chamber of Commerce in Hong Kong.

He has mentored countless executives, many of whom have gone on to senior roles in Asia and abroad. As a passionate advocate of the CASBAA Convention, he has been a dedicated participant, moderator and interviewer.

Marcopoto has also helped pushed the agenda for advertising on multichannel TV in the region and, most recently, was the board member responsible for CASBAA’s Regulatory and Anti-Piracy Committee.