Riedel Expands Presence in Middle East, Appointing Abdul Hadi to Serve as Regional Sales Manager

Wuppertal, Germany, January 11, 2023 — Moving to further strengthen its presence and support capabilities in the Middle East, Riedel Communications has appointed Abdul Hadi to serve as regional sales manager, with a focus on Qatar and the Kingdom of Saudi Arabia. Abdul Hadi will manage key accounts for Riedel in the install sector and help the company to continue building its footprint in the AV market and other verticals.

"Abdul Hadi has both the skills and experience to address the needs of clients across multiple verticals," said Ahmed Magd el din Abdalla, Riedel Communications Regional Sales Director, Middle East. "He has a strong record of meeting growth targets and has been part of high-profile technical projects in the region. We're pleased to welcome him to the Riedel team."

Prior to joining Riedel, Abdul Hadi was with NMK Electronics Trading for nearly a decade, first as brand manager for the Dubai-based company's business communication unit and then as a key account manager. Earlier roles included sales engineer for telecom services at EMS and trainee engineer at Mobilink GSM. Abdul Hadi holds a Bachelor of Science degree in electrical engineering (telecommunications engineering) from the Center of Advance Studies in Engineering.

"I have always been passionate about implementing new technologies to address the needs of the client, and I look forward to connecting clients across the Middle East with Riedel solutions and the benefits they deliver in broadcast, AV, and beyond," said Abdul Hadi.

Abdul Hadi will be based in Dubai and report directly to Ahmed Magd el din Abdalla.