Telestream Appoints Colleen Smith as Sr. Vice President of Product and Partner Marketing

Nevada City, CA, August 8, 2024 – Telestream, a provider of workflow automation, media processing, and distribution solutions, announced the appointment of Colleen Smith as Senior Vice President of Product and Partner Marketing. Reporting to Rhonda Bassett-Spiers, CEO, Colleen will oversee the go-to-market strategy and execution, driving revenue growth and enhancing the market presence of Telestream's products and services.

Colleen brings over 25 years of experience in sales and marketing within the software industry to Telestream. Over the past six years, she led the Marketing organization at Avid Technology, where she developed a strong foundation in the media industry and identified growth opportunities. Her expertise in analyzing customer behaviors, sales, and market trends will be instrumental in advancing Telestream’s product marketing and innovation strategy, as well as addressing key customer challenges.

As a member of the Telestream executive team, Colleen will also spearhead Partner Marketing efforts, supporting the needs of Telestream’s global resellers and cloud delivery partners, and ensuring that Telestream’s partnerships align with market demands and customer expectations.

Prior to her tenure at Avid, Colleen served as VP/GM at Progress Software, where she was responsible for building the SaaS/Cloud business strategy and leading the Product and Partner Marketing teams. Earlier in her career, she was VP/Industry Analyst at AMR Research and spent many years leading Sales, Marketing, and R&D teams at Geac/D&B Software.