ABS Launches New Branding

Dubai, UAE, October 23, 2023 - Satellite operator ABS is unveiling a dynamic new brand identity that reflects a transformative new phase of the company. With new ownership and new management in place since last year, and an ambitious strategic vision, “ABS – Agility Beyond Space” is poised to elevate its role on the global stage within the satellite industry, according to the company.

Embracing a new era with new priorities, ABS – Agility Beyond Space is determined to go beyond its reputation as a reliable partner, offering diversified space and ground solutions and services to various key verticals such as telecom/MNO, maritime, energy, mining, enterprise, government & defense and broadcast.

ABS is evolving its focus towards building strategic, long-term relationships, offering innovative and flexible business models tailored to the unique needs of its customers and partners.

"Our mission at ABS is to be the trusted partner of choice for secure and reliable satellite solutions. With our refreshed vision and purpose, we're repositioning ourselves to align with new strategic directions, global reach, and an unwavering commitment to our customers ," said Amit Somani, CEO of ABS. "Our core values of Agility, Trust, Respect, and Focus underpin our commitment to excellence and customer satisfaction. We are dedicated to exceeding expectations in everything we do – we do not need to be the biggest, but we certainly can be the best."

This transformative journey is exemplified by a brand refresh that introduces contemporary new branding to match our longer-term vision and reinforce our commitment to delivering unmatched value and quality to our customers.