Globecast Increases Content Provider Reach with VOD Logistics Capabilities to Serve US$ 50 billion Market

Paris, France, April 2, 2016 — Globecast, the global solutions provider for media, has expanded its media management and playout capabilities with the addition of a Video on Demand (VOD) logistics service. This eases the pressure on content providers by removing all VOD delivery and preparation complexity while increasing content reach and profitability.

According to recent figures from Future Market Insights, the global VOD market was worth $48.93bn in 2015, with that increasing at 8.3 per cent compound annual growth rate through 2016-2026. The North American market is the largest, accounting for nearly $20bn.

While it’s now a de facto part of the media landscape, VOD content preparation and delivery presents a real challenge for content suppliers. Globecast makes creating and delivering VOD packages simple by handling the considerable complexities of supplying content that satisfies the differing requirements of each platform.

The company assembles VOD content packages with all the relevant metadata, languages, graphics, subtitles and promos in the technical formats demanded by individual VOD platforms globally.  Critically, Globecast is able to use its linear channel management skills to provide the same level of comprehensive quality control for VOD content.  It also manages an extensive network of VOD platform affiliates to help its clients distribute their content easily.

Globecast increases broadcaster’s profitability by providing highly efficient media management, distribution, monetisation and contribution solutions. We enable our customers to reach any audience on any platform globally, including OTT, satellite and cable, while only delivering content to Globecast once. Globecast provides a seamless global service with expertise and operational facilities on the ground in London, Paris, Singapore, Los Angeles, Rome, and Johannesburg, with Media Centers – featuring full media management and playout services – in London, Singapore, Paris and Los Angeles. Our global approach allows customers to contract once for a turnkey end to end global solution tailored to support their business objectives.

For more information go to: www.globecast.com

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