IABM has released its latest State of MediaTech Report at NAB Show 2023. The full report is available to IABM members and a summary version for non-members can be accessed at http://theiabm.org/state-of-mediatech-report-nab-2023.  The report is based on extensive quantitative and qualitative research and surveys carried out by IABM’s Business Intelligence Unit over the preceding months, and gives an authoritative overview of the state of MediaTech from both media company and vendor perspectives.

Internet usage has doubled in the past eight years, with an estimated 67% of the world population using broadband services in 2022, according to the world’s leading authority on space and satellite-based applications markets, Euroconsult. From access to public services such as remote health advice to remote working and learning and the ability to communicate opinions and share information, universal connectivity has become an increasing priority for governments across the globe.

The most developed country in Sub-Saharan Africa, should finally switch off its analogue TV signal, 8 years after the original deadline fixed by the International Telecommunication Union (ITU). Indeed, on 16 June 2006, the ITU signed an agreement with 54 African countries to switch off the analogue TV signal by 17 June 2015.

Connected Car Revenues To Quadruple by 2030 at $244 Billion. 

Car connectivity will accelerate over the next 7 years and reach 828.7 million, triple the 279.3 million of 2022, as old models are retired and embedded mobile network access becomes standard on ever more vehicles rather than just luxury models. Revenues derived from car connectivity will increase even more sharply and quadruple to $244 billion by 2030, as 5G access becomes increasingly prevalent to deliver added value services such as Ultra HD streaming and more ADAS (Advanced Driver Assistance System) features.

More so than any other content vertical, live sports seem to be the definitive means by which our industry values a video service. With live sports comes a captive fanbase that are willing to jump through hoops to watch the games, as well as one or two zeitgeist moments of the calendar year which will draw astonishing traffic to whichever service is playing host.
 

OTT TV episode and movie revenues for 22 Eastern European countries will reach $5.7 billion in 2028; nearly double from $2.9 billion in 2022.

Poland will remain the OTT revenue winner; doubling its total between 2022 and 2028 to $2.2 billion. Russia’s growth will be muted given the sanctions. Together Poland and Russia will account for 61% of the region’s 2028 total revenues.

Western European pay TV revenues will decline by nearly $5 billion between 2022 and 2028 to $22 billion – down by 18%. The pay TV subscriber count will drop by 7%, so revenues will fall faster – revealing lower TV ARPUs and less emphasis on TV from the operators.

Pay TV revenues will fall in every country in the region except Malta between 2022 and 2028. The UK and France will each decline by $1 billion.