The US will emerge as the leading market for 4K or Ultra HD TVs in terms of household penetration by 2020 followed by the leading Western European markets, Australia, South Korea and China. According to Strategy Analytics’ Connected Home Devices (CHD) report “Ultra High Definition TV Displays: Global Market Forecast”, demand for UHD TVs is soaring worldwide as entry level price points drop well below US$ 1000, model availability expands and consumers seek out the next best technology as they upgrade their ageing flat panel TVs.
Other key findings from the report include:
