Americas Markets - Market Trends
A new study by Juniper Research investigating the Mobile TV & Video market has found that by 2017, revenues from streaming and download services on mobile and tablet devices will reach US$ 9.5 billion, up from US$ 4.5bn this year. This will be as a result of the maturation of the market for streaming subscription services and pay-per-title content, which will see new business models develop for smartphone and tablet users.
Personalization & A Multi-Screen Ecosystem
NSR’s 6th installation of Global Direct-to-Home (DTH) Markets, analyzes a rapidly changing industry that is diverging from one with growth centered around North America and Western Europe to one where growth will come from the developing parts of the world.
The number of pay TV households (analog and digital) reached 772 million by 2012, up from 585 million in 2008, according to a new report from Digital TV Research. Asia Pacific increased by 126 million – or two-thirds of the global additions - during this period to bring its total to 433 million. North America (112 million) was the second largest region, although it only added 4 million.
According to the analysis by Dataxis, the Pay-TV market of the seven biggest markets of Latin America will total 98.32 million subscribers in 2018. This figure will equal to a penetration of 68.1% over the total of Homes with TV; almost 3.6 times what was registered in 2008.
Countries with a clearly-defined national vision for broadband roll-out are significantly out-performing those taking a more laissez-faire approach to broadband development, according to a new joint report just released by ITU, the Broadband Commission for Digital Development and network equipment maker Cisco Systems.
In 2017, there will be nearly 30 million cars shipped with 3G/4G cellular connectivity with more than 100 million in total on the road at that time according to MRG. Meanwhile, although the in-vehicle infotainment (IVI) segment is currently smaller than the cellular connectivity segment, it is growing faster - MRG's forecast puts cars with IVI at nearly 40 million shipped with more than 85 million on the road in 2017.
According to Euroconsult's recently published executive brief, "Prospects for Cellular Backhaul in Fast-Growing Economies": The market of cellular backhaul over satellite has been a vibrant vertical segment for the satellite sector in the second half of the last decade, with strong growth observed in all emerging regions. While Sub-Saharan Africa has been the largest historical market for cellular backhaul, accelerated growth has been observed in recent years in a variety of countries such as India, Brazil and Indonesia.
The connected TV apps and services market is expected to explode in the next five years as new app frameworks in smart TVs, net-tops (i.e. Apple TV, Roku), Blu-ray devices and game consoles serve as the foundation for a new TV app economy. NextMarket Insights forecasts the US TV app economy to reach $14 billion by 2017, up from under $4.5 billion in 2012.
Live video continues to dominate on-demand as desktop viewers watched live video 13 times longer than video on demand (VOD) in the first quarter of 2013. Taken together, the share of tablet and mobile video grew 19 percent in first quarter of 2013 as mobile and tablet video now account for more than 10 percent of all online video plays.
Multimedia Research Group (MRG) believes that the growth of TV multi-taskers, defined as people who are using a second screen device to view or control content related to what they are watching on the big screen (TV), will be the primary users of personal program guides, and will spur continued use and development of recommendation engines. Research data confirms that there are approximately 36 million mobile device owners (14% of US 13+ adults) that use their smartphones and/or tablets in association with TV programs they are currently watching.
