Market Trends

Addison, Tx., June 8, 2020--New research from Parks Associates’ OTT video research, from a survey of 10,000 US broadband households fielded in March 2020, finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. Sixty-two percent of US broadband households subscribed to a traditional pay-TV service.

Denver, Colo., June 8, 2020--A new report from CoBank’s Knowledge Exchange division examines the feasibility of LEO satellite broadband networks and what business model is best positioned for success. The report identifies significant headwinds the industry will contend with before its full potential might be realized.

Cambridge, MA – June 9, 2020 – NSR’s Global Satellite Capacity Supply and Demand, 17^th Edition report, released today, finds COVID-19 having a deep, near term impact on key satellite capacity growth areas,  but the industry will bounce back to 2019 revenue levels in 3 years. Despite near term challenges, NSR is still bullish on long-term potential, forecasting Satcom revenues reaching $26.5 Billion by 2029. Backhaul, Consumer Broadband, Gov/Mil, and some Maritime segments, show high levels of resiliency against COVID-19, albeit new installs have been impacted by supply chain issues and lockdowns. On the other hand, Aero and Cruise have seen their growth trajectory truncated, but they have not lost their long-term potential. Video revenues will continue to degrade, although the potential to generate a continued and predictable Video-based cash flow cannot be ignored.

MarketBrief Report on Satellite Cellular Backhaul sponsored by ST Engineering iDirect

A summary of the key trends and innovative approaches to satellite cellular backhaul.  Featuring:

Executive Summary of the Satellite Cellular Backhaul Market  by Elisabeth Tweedie

Interview with Semir Hassanaly, Head of Cellular Backhaul and Trunking, ST Engineering iDirect

Case Study: Verizon's Operation Convergent Response

To read or download the pdf of full report click here.

London, UK, June 1, 2020--AVOD expenditure will more than double between 2019 and 2025 to reach US$ 53 billion across 138 countries according to Digital TV Research. 

Cambridge, Mass., May 27, 2020 - NSR’s Cloud Computing via Satellite report, released today, projects 52 Exabytes of Traffic by 2029, with players in the satellite and space industry contributing cumulative revenue of US$ 16 B from 2019-2029. The market is largely satcom-centric, with a significant portion of the revenue flow going to service providers and satellite operators.

Durham, NH, May 26, 2020—New consumer research from Leichtman Research Group, Inc. (LRG) finds that since the impact of the coronavirus pandemic, 53% of adults ages 18 and above in U.S. TV households agree (8-10 on a 1-10 scale) that they now spend more time watching TV per day, while 16% disagree (1-3).

Dublin, Ireland, May 19, 2020--According to new research from Research and Markets the commercial satellite market is anticipated to grow at a CAGR of more than 7% from 2020-2025. The Asia-Pacific region is expected to generate the highest demand during the forecast period.

Addison, Tex., May 19, 2020--New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm’s Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty of use but also have lengthening replacement cycles, which is driving manufacturers to explore new strategies, including software and service offerings, exclusive hardware-content bundles, and open ecosystems. The challenges and thin margins in the CE are also narrowing the field of competitors.