News Analysis

by Tom van der Heyden

In the course of my work as a consultant and executive recruiter based in Asia, I have spoken to over 150 satellite and digital broadcast sales, business development and senior management professionals in the last six months on the prospects of the Asian market. The consensus among key satellite executives is that the business of satellite communications in Asia continues to grow and is better off than other regional markets by "a significant margin."

by Bruce Elbert, President Application Technology Strategy, Inc.

with Michelle Elbert

Satellite TV is the biggest money maker for the overall satellite industry, creating investment, subscriber base and wealth. It rests on the solid revenue footing from a food chain that ranges from the end user paying for subscriptions to networks that collect from advertisers and affiliates like TV stations and cable systems. However, we are witnessing a new business model that provides a free service to end users who only need to buy reception equipment consisting of a dish with a digital set-top-box. This is not unlike C-band backyard dishes of the US from the early 1980s, before HBO began to scramble their signal.

by Elisabeth Tweedie

Not too long ago when someone got on the internet the chances were it was to do email or to search for information. In other words communication was mainly one to one and users were primarily consumers of information. With a few exceptions these were not time sensitive pursuits and were heavily biased towards downstream communications. Not any more. Many users have become participants creating, sharing and commenting on content. This will come as no surprise to anyone with children in their teens or twenties, as this change in usage is being driven by them – the Millennial Generation. Accounting for 48% of the world population makes them numerically the most significant generation so whatever they do has an impact.

by B.H. Schneiderman

Editor, Latin America

In these challenging economic times, it’s encouraging to know that there are still visionary companies that have ambitious plans aimed not at the most saturated, advanced countries but in the underserved developing countries. Denver, CO-based O3b Networks (registered in St. John, Jersey, Channel Islands) headed by Greg Wyler is one such company. Unlike other companies before that were high on ideals and low in practicality, O3b Networks, which stands for the "Other 3 billion," seems to know have a sound business plan to back up their lofty goals.

If you think you’ve explored every possible market for  satellite services and products, think again. One of the industry’s best kept secrets is a major trade show that attracts almost three times the number of attendees as the annual Satellite show in Washington, D.C. The Broadcast, Cable and Satellite Eurasia Expo and Conference held annually in Novermber in Istanbul, Turkey attracted 14,000 attendees in 2007 and 511 exhibiting companies from 44 countries. The exhibition and conference’s main draw is the emerging market of over 500 million people in the Eurasian region where Turkey is a major center.

The Cable & Satellite Broadcasting Association of Asia (CASBAA) at its annual convention in Hong Kong in October released a new report highlighting the threat to television services posed by the deployment of Broadband Wireless Access services (such as WiMax) in the radio frequency band used for the wholesale distribution of satellite television signals in Asia.   

by NSR

The first modern Olympics held in Athens in 1896 featured some 241 athletes and were probably witnessed by several thousand spectators. Well over 10,000 athletes are expected for the 2008 Summer Olympics in Beijing, and the best estimates are that the TV viewership records broken during the 2004 Olympics will be smashed once again this year with the possibility of over 4 billion people watching the events in the coming days. This represents three out of every five people on the face of the planet and, quite simply, is a feat that would be essentially impossible to achieve without the use of satellites.

by Bruce Elbert

President, Application Technology Strategy, Inc.

The Fixed Satellite Service (FSS) satellite operator business is the most established of the satellite industry, with leaders like Intelsat and SES representing many billions of dollars of investment and revenue. In the past, these companies and their predecessors like Hughes Communications Galaxy and RCA American Communications exclusively relied on investor risk capital and internally ground funds. What has changed to make these companies behave more like debt-leveraged industries like wireless/cellular telephone and airlines?