CASBAA 2011 Has The Industry Covered

Hong Kong, October 21, 2011--The CASBAA Convention 2011 has the industry covered through a compelling range of sessions featuring internationally renowned guest speakers. Themed TV365: Watch Closely!, the show will be staged in Hong Kong, October 31^st - November 3^rd at the Grand Hyatt.  “As a key event in the industry calendar, delegates expect the best speakers covering items relevant to their businesses,” said Simon Twiston Davies, CEO, CASBAA. “From country specific panels to discussions on technology and the future of the industry, the CASBAA Convention 2011 will satisfy your need for the latest information and insight on every aspect of multichannel TV in Asia.”

Selected panels and sessions at the CASBAA Convention 2011:

ChinaTV at Home and Abroad

As ever, China is a unique market with vast opportunities and massive constraints. Meanwhile, media companies of all stripes are creating new models for new revenues both domestically and internationally.

Made in Malaysia

Malaysia’s multichannel TV household penetration has now hit 55% and yet more changes are in the air as IPTV rollouts become a reality and traditional pay TV services reach deeper into the consumer market.

Over The Top – With online services, is this too much, too far?

Internet TV offers promise and peril for the pay TV industry. This panel will explore players from all sides to review the good and bad of over the top TV.

Japanis Still Open for Business

After the devasting events of earlier this year, Japan is ready to show the world that they have bounced back and are open for business. Find out what’s in store for this resilient country.

Reconfiguring the Future

What technological changes are in store for the broadcasting industry ... how will these changes influence the way that viewers consume television content?

The 50 Billion Dollar Bet

Investing in India’s digital carriage and content is again in question.

Trend Intelligence – Looking Sideways

Think differently in a changing branded landscape. Your competitors tomorrow are most likely those who you don’t even know today.

Whose Dollar is it Anyway?

Who runs the show - consumers, brands, agencies, media owners? Meaningful relationships with the newly enfranchised customer.

In addition to a full roster of speakers and panels, CASBAA will also be releasing all-new pay-TV data covering a range of topics from TV connections to advertising to piracy during the Convention and will offer an online Delegates Matching tool to help attendees make new connections with their industry peers.

Representing the diversity of multichannel TV in Asia, the CASBAA Convention 2011 closely examines the evolution of the Asia Pacific market and the driving force behind the new broadcast paradigm – 365 days-a-year with distribution to more than 365 million multichannel TV homes in Asia on a 360° range of platforms and devices.

For more information about the CASBAA Convention 2011, please visit http://www.casbaa.com/.