Examining Change at the IBC 2014

Amsterdam, the Netherlands, June 10, 2014--There have been many radical changes in the recent broadcast industry as the collision  between broadcast and IT-centric technologies has accelerated. Where once the industry was a ‘walled garden’ with its own specific technologies, standards and practices, increasingly it finds itself open to the vagaries of wider progress in other fields. And while this means it can reap the advantages of piggybacking on Moore’s law, not to mention a hugely expanded R&D effort in multiple diverse fields, it has also led to numerous problems. An industry used to the primacy of everything working perfectly as soon as the On-Air light comes on has had to adapt to the culture of another one where things are very much fixed as they go, and vice versa.

IBC Content Everywhere Workflow Solutions, now part of IBC Content Everywhere Europe, showcases the financial and production benefits of the disruptive technologies of tapeless production while recognising that the remorseless drive to end-to-end file-based 

A presentation theatre houses case studies from leading suppliers in this fast evolving field, while those upgraded to IBC Content Everywhere with a Touch & Connect device will be able to access exclusive content from this area via their online portal. And it’s a feature area at IBC that many people will want to visit as progress remains swift and the decisions egarding tapeless’ implementation seemingly have new data and decision trees to work with every day.

Also always worth a close examination are the keynote addresses from the IBC Conference and this year’s opening keynote panel, ‘Assessing the health of broadcast TV,’ on Thursday 11 September at 09:00 in the Forum, promises to be as riveting as ever.

To paraphrase Mark Twain, reports of linear broadcast’s demise have been somewhat exaggerated of late. Over a decade ago it was thought that the PVR would destroy the industry as we knew it, and before then even the humble remote control was thought to herald the death of advertising, but to date the industry has proved to be remarkably 

This keynote panel sets the agenda for the first day of IBC2014, and will feature David Abraham, Channel 4 CEO amongst a trio of leading broadcast industry players as they explain their strategies and present their visions for the future of television. Since being appointed in 2010, Abraham has been focussed on preparing Channel 4 for the growth of connected television. His success to date has lead to over 10 million registered viewers for the channel’s online services, an industry leading Big Data initiative, and an historic high of over £1.03bn realized in revenue in 2013.

The panel discussion will examine the key issues that face broadcasting in 2014, including the challenges to traditional business models and how these are being tackled. As with all IBC keynotes it promises to be a fascinating hour of anyone’s time.

For more information about the IBC Conference visit www.ibc.org/conference