Market Trends

Scottsdale, Ariz.,  May 24, 2013-Fueled by demand in emerging markets, worldwide pay-TV subscriber households grew by an impressive 8% in 2012. MRG research highlights that the market growth was significantly influenced by the type of pay-TV services available (cable TV, satellite TV, or IPTV) in each country or geographic region, and by the overall competitive environment for pay-TV services. Current trends that are shaping the pay-TV market include:

Singapore, May 24, 2013--InMobi, the  largest independent mobile advertising network, today unveiled its first global report into multi-screen viewing behavior.  The study surveyed 15,000 mobile web users across 14 markets and provides marketers with valuable insight into the ways in which consumers engage with content across multiple screens. The report uncovers that mobile now ranks first in media consumption among mobile web users, who now consume 108 minutes of the average seven hours of media consumed per day via their mobile device.

Hampshire, UK, May 16, 2013--A new report from Juniper Research has found that by 2017, 2 billion mobile and tablet users will watch TV and video on their devices. This is attributed to the growing popularity of short and easily shared video clips, and the increased global uptake of connected devices with faster processors and better displays.

Dallas, Tex., May 15, 2013--Parks Associates today announced new research showing 26% of U.S. broadband households own a smart TV and 46% own at least one set-top box. Furthermore, 63% of smart TV owners connect the set to the Internet, and 79% of these owners use the TV to watch premium online video on a monthly basis.

Cambridge, Mass., May 14, 2013--According to NSR's newest market research report, Aeronautical Satcom Markets, in-flight entertainment and connectivity will grow the use of satellite services in the next ten years to reach $3.4 billion in revenues. This trend will be strongest in the narrow-body and wide-body aircraft market where the race is on between providers of high capacity bandwidth to support airlines’ desire for in-flight connectivity as a major differentiating factor in a difficult market. With impressive growth projected in all markets, NSR expects the aeronautical segment to be one of the most important satcom growth markets over the next decade.

Sherman Oaks, Calif., May 8, 2013 – Vubiquity, a global provider of multiplatform video services,announced the results of a tracking study measuring consumer behaviors and attitudes toward Video on Demand (VOD) and TV Everywhere (TVE). In the survey, conducted by Frank N. Magid Associates during the fourth quarter of 2012, satisfaction with On Demand grew 5% over 2010.  The biggest areas of improved satisfaction were the quality of programs (+6%), availability of programs in HD (+8%) and the number of choices available (+6%).

New York City, May 7, 2013--The universe of U.S. television homes is growing—and so is the TV audience. According to Nielsen’s 2014 Advance National TV Household Universe Estimate (UE), there are 115.6 million TV homes in the U.S., up 1.2% from the 2012-2013 estimate of 114.2 million. Nielsen estimates that 294 million persons age 2 and older live in these TV homes, an increase of 1.6% from last year.

London, UK, May 2, 2013-Despite all of the talk about cord-cutting, a new report from Digital TV Research  states that the number of pay TV subscribers in North America will continue to  increase – albeit at a slow rate. However, the Digital TV North America report  states that pay TV penetration will remain flat.

Frisco, Tex., May 1, 2013– According to a new analysis by TDG, 56% of all US broadband households have at least one TV connected to the Internet, either directly via smart TVs or indirectly via ancillary devices like game consoles and Blu-ray players.

Scottsdale, Ariz., April 24, 2013--At the end 2012, North America and Western Europe had effectively made the transition to digital terrestrial television (DTT) broadcasts. The next milestone year (2015) was established by the ITU and a number of countries in Eastern Europe and Middle-East Africa are hoping to satisfy this goal. With a later start to digital services a number of countries in these regions are starting with DVB-T2, avoiding the conundrum facing established DVB-T markets looking to migrate to the newer technology.