Market Trends

Singapore, May 24, 2013--InMobi, the  largest independent mobile advertising network, today unveiled its first global report into multi-screen viewing behavior.  The study surveyed 15,000 mobile web users across 14 markets and provides marketers with valuable insight into the ways in which consumers engage with content across multiple screens. The report uncovers that mobile now ranks first in media consumption among mobile web users, who now consume 108 minutes of the average seven hours of media consumed per day via their mobile device.

Hampshire, UK, May 16, 2013--A new report from Juniper Research has found that by 2017, 2 billion mobile and tablet users will watch TV and video on their devices. This is attributed to the growing popularity of short and easily shared video clips, and the increased global uptake of connected devices with faster processors and better displays.

London, UK, May 15, 2013--Rapid conversion means that the number of digital homes in Eastern Europe will  nearly double between 2012 and 2018, bringing the total to 121 million, according  to a new report from Digital TV Research. In fact, the Digital TV Eastern Europe report estimates that 13 million digital TV homes will be added in 2013 alone. 

Dallas, Tex., May 15, 2013--Parks Associates today announced new research showing 26% of U.S. broadband households own a smart TV and 46% own at least one set-top box. Furthermore, 63% of smart TV owners connect the set to the Internet, and 79% of these owners use the TV to watch premium online video on a monthly basis.

Cambridge, Mass., May 14, 2013--According to NSR's newest market research report, Aeronautical Satcom Markets, in-flight entertainment and connectivity will grow the use of satellite services in the next ten years to reach $3.4 billion in revenues. This trend will be strongest in the narrow-body and wide-body aircraft market where the race is on between providers of high capacity bandwidth to support airlines’ desire for in-flight connectivity as a major differentiating factor in a difficult market. With impressive growth projected in all markets, NSR expects the aeronautical segment to be one of the most important satcom growth markets over the next decade.

New Delhi, India, May 10, 2013--According to the latest “Indian Telecom Services Performance Indicator Report,” the Telecom Regulatory Authority of India (TRAI) reported that as of end of 2012, India had 54.52 million subscribers registered with six private DTH operators.

Amman, Jordan, May 9, 2013--A new Arab Advisors Group’s survey of cellular users in Morocco reveals insightful details on the Smartphones adoption and usage patterns. Morocco Cellular and Smartphone Survey follows the six Smartphone survey reports concluded in Egypt, Lebanon, Kuwait, Jordan, the UAE and Saudi Arabia. 

Sherman Oaks, Calif., May 8, 2013 – Vubiquity, a global provider of multiplatform video services,announced the results of a tracking study measuring consumer behaviors and attitudes toward Video on Demand (VOD) and TV Everywhere (TVE). In the survey, conducted by Frank N. Magid Associates during the fourth quarter of 2012, satisfaction with On Demand grew 5% over 2010.  The biggest areas of improved satisfaction were the quality of programs (+6%), availability of programs in HD (+8%) and the number of choices available (+6%).

New York City, May 7, 2013--The universe of U.S. television homes is growing—and so is the TV audience. According to Nielsen’s 2014 Advance National TV Household Universe Estimate (UE), there are 115.6 million TV homes in the U.S., up 1.2% from the 2012-2013 estimate of 114.2 million. Nielsen estimates that 294 million persons age 2 and older live in these TV homes, an increase of 1.6% from last year.

London, UK, May 2, 2013-Despite all of the talk about cord-cutting, a new report from Digital TV Research  states that the number of pay TV subscribers in North America will continue to  increase – albeit at a slow rate. However, the Digital TV North America report  states that pay TV penetration will remain flat.